Incredible India Essay

Tourism is a major industry in India and the Ministry of Tourism launched a campaign to promote Incredible India as a tourist destination in 2002. [2] The phrase â€Å"Incredible India† was adopted as a slogan by the ministry. Before 2002, the Indian government regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it did not support tourism in a concerted fashion. However, in 2002, the tourism ministry made a conscious effort to bring in more professionalism in its attempts to promote tourism. It formulated an integrated communication strategy with the aim of promoting India as a destination of choice for the discerning traveler. The tourism ministry engaged the services of advertising and marketing firm Ogilvy & Mather (India) (O&M) to create a new campaign to increase tourist inflows into the country. [3] Travel industry analysts and tour operators were appreciative of the high standards of the ‘Incredible India’ campaign. â€Å"The promo campaign is making a powerful visual impact and creating a perception of India being a magical place to visit,† said Anne Morgaon Scully, President, McCabeBremer Travel, Virginia, USA. Average travelers too appeared to find the campaign interesting and informative, going by favourable comments on blogs on travel websites Although the ‘Incredible India’ campaign was generally well received, industry observers differed in their opinions on the positioning of India in the campaign. G. S. Murari, Director, Fidelis Advertising and Marketing Pvt. Ltd. stated he was uncomfortable with the tagline ‘Incredible India’ and was of the opinion that since India was not a uni-dimensional country like Singapore or the Maldives, using a word like ‘incredible’ to describe India as a whole was not appropriate. In 2011, Arjun Sharma, Managing Director, Le Passage to India, stated that the campaign has lived its life and it had to be reinvented. [8] The Ministry of Tourism has again engaged Ogilvy & Mather for a period of three year, beginning 2012, to redefine the brand and provide a strategic vision for the campaign. From ancient times, India has been looked upon as a place full of Mystique. In olden days time travelers like Huen Tsang came a long way with a great difficulty just to have felt of the place. But now in modern times, with supersonic jets, the world has become a smaller and has been named as a â€Å"global village†. With the destinations becoming so much closer the tourist are pouring into India from all over the world leading to a fast development of tourism industry and yet it has not grown to its fullest potential. History has lost count of hordes of humanity which have travelled and through this land of vibes and wisdom; explorers, travelers, traders and invaders have been drawn to her shores. Fa Hien and Hieun Tsang came from China in search of Bhuddha’s calm serenity; from Alexander to Tamburlaine and Nadir Shah, Mahmud Ghaznavi, Muhammad Shah Ghauri to Babar, and Vasco-De-Gama to East India Company. All came here to fill their coffers with the wealth of this land; Jews, Parsees, Muhammedans, Christians, Arabs, Persians, Turks, Orientals and Europeanshave been all made welcome here. India has some incredibly beautiful spiritual destinations located all over the country. From the majestic peaks of Himalayas to the ghats of holy Ganga to numerous other holy sites, one can go for an unforgettable spiritual journey through this majestic country.

Education Essay

Someone once told me that â€Å"Education is the building blocks of one’s character†. As much as it sounds too much of a cliche’ I couldn’t help but agree with this well known quotation. Although it may be true, that one’s education cannot define a man, it also holds true that different forms of education is readily available and it makes or breaks a man into who he is in his current disposition and into who he may want to be in the future. Some people claim that education is a matter of circumstance and privilege, that in this modern day and age, only those with the proper resources can have the proper education that one may need in order to be successful. If you ask me, this is only true in the terms of getting a degree to get all the right opportunities. But in reality, real education that will lead you towards the ends of your goals in life is the education you gain in life experiences. Let’s take Bill Gates and Albert Einstein who both didn’t finish college for example, they only succeeded in their personal aspirations by learning in the arena of their life and living itself. It may be important to note that in life, one must need a model to see how life is lived and how we learn from everything we see and experience in our day to day living. It may not always be formal education that we may attribute our learnings all the time, but it is imperative that any form of education should take place in order for us to grow in all different aspects of our lives. May it be in our professional lives, personal lives or for social reasons, a learning curb can be gained by us through the years because we were educated not only on how to live life, but most importantly how to be continuously educated till there is nothing more to learn in this life which may bring us to the breaking point of death or suicide. But in both scenarios, we still know that it is an imperative that a learning experience should be observed for us to prosper in a game called life.

GLOBAL CHANGE Essay Example | Topics and Well Written Essays - 250 words

GLOBAL CHANGE - Essay Example He insists that there is no global warming. In his article, he says that there are no known facts about there being a link between concentrations of atmospheric carbon dioxide with imminent catastrophic global warming only predictions are there. According to him, the whole global warming phenomenon is more of a political issue than a scientific one (Bellamy, 2007). In spite of all the skepticism about the global warming and climate change, there are still those who believe that it exists. One of these people is the writer of an article â€Å"Seven Answers to Climate Contrarian Nonsense† by John Rennie. He gives seven claims that are contrary to the claims and global warming contradictions provided by the skeptics one of whom is Senator Inhofe. He provides evidence from scientific places like the US Geological Surveys which indicate that human activity is the leading reason for global warming (Rennie, 2009). The evidence is enough to indicate the presence of global warming and hence I support that there is global warming and humans should change their ways. Rennie, J. (November 2009). â€Å"Seven Answers to Climate Contrarian Nonsense.† Scientific American. Retrieved from:

THE GREATER MIDDLE EAST Essay Example | Topics and Well Written Essays - 1500 words

THE GREATER MIDDLE EAST - Essay Example Most of these groups were Christians and they included Armenians, Balkan, Persians among others (Howland, 1940). Because of Osman, Orhan, Murad I, and Bayezid I the Ottoman-Turkish Empire emerged as the most powerful Empire in the world. These leaders originated from the Turkish tribe and formed a dynasty of professional officers that led the empire in conquering Christians, Europe and other states in the Middle East. Howland (1940) argues that Ottoman-Turkish Empire was created by Turkish tribe. In addition, it was led by Osman I from r. 1290 to 1326. During that time Osman I converted many soldiers from other religions to Islam and made them Turkish warriors. These warriors were the custodian of Islamic faith and held the title ‘ghazi’. The warriors fought against the Christian Byzantine state and their success meant the spread of Islamic religion in lands that they conquered. However, Langer and Blake (1932) claim that, since Osman’s ancestors were from the Kayi tribe Ottoman-Turkish Empire was, therefore, founded by that tribe. In my opinion, Langer and Blake’s arguments are based on false assumptions. If Osman belonged in the line of his ancestors, it does not make Kayi tribe the founder of Ottoman-Turkish Empire. Instead, it is the people who physically volunteered in forming the Empire that would be identified as the founders. However, Langer and Blake would have argued that Kayi tribe was one of the contributors to the formation of Ottoman-Turkish tribe. This is because Osman’s ancestors were the founders of the dynasty. On the other hand, Howland assumptions are true. Indeed, the Turkish tribe established Ottoman-Turkish Empire under the influence of Osman I. The empire was a combination of Osman’s people, known as the Ottoman, and the Turks. Furthermore, the two groups happened to be in a similar geographical location called the Anatolia where they settled in 1071. Turks came into the

Critical Analysis of CIPD Survey Essay Example | Topics and Well Written Essays - 2500 words

Critical Analysis of CIPD Survey - Essay Example The effectiveness of business research, as also of the research related to other sectors, is depended on certain criteria. The validity of data employed is critical in order to decide whether a business research project is credible or not.. In addition the methods used for data analysis need to be reviewed and evaluated. In any case, the ability of a research project to meet the targets set by the researchers has to be checked. In current paper reference is made to a particular research project: the ‘Annual Survey Report 2012 - Resourcing and Talent Planning’ of CIPD. Particular emphasis is given on two specific aspects of the above research project: a) its statistical analysis and sampling and b) its ability to explain clearly the impact of social/ economic change on resourcing and talent management. In terms of the first of the above issues, the particular project can be characterized as successful; still, certain improvements would be possible so that the level of qua lity of the project is further increased. As of its scope, the project has managed to respond to the vision of its designers, showing clearly the interaction between the social/ economic change and the talent management/ resourcing. Literature related to the specific subject has been used for critically exploring the issues highlighted above. Part 1 – Analysis case, sampling Before explaining the appropriateness of statistical analysis and sampling methods used in the particular research project it would be necessary to present the key characteristics of this project, as of the above two elements. The survey has been based on the responses of 522 organizations operating in different sectors across UK (case study, p.34). In fact, organizations in ‘the private, public and voluntary sectors in UK’ (case study, p.34) have been asked to state their view in regard to the 42 questions included in the survey’s questionnaire (case study, p.34). Particular emphasis has been also based on the size of companies involved. As explained in the case study, 6 different categories of firms have been addressed in the context of the particular survey. These categories are presented in Table 1 below. Table 1 – Types of firms used in the survey based on the number of their employees (Source: case study, p.36) The above table indicates an important characteristic of the particular research project, as differentiated from the organization’s similar research project of 2011. For its survey of 2012 CIPD has focused on medium size firms and not on small firms, as in 2011. Indeed, in the organization’s survey for 2012 emphasis has been given on firms with 1,000-4,999 employees instead of firms with 10-49 and 50-249 employees. The above differentiation is expected to influence, even slightly, the findings of the research at the level that employees in medium size firms have to face different organizational conditions. Also, the needs and HRM practices of medium firms have to be different, at least at certain points, from those of the small firms. More specifically, the operation of small firms is based on families, meaning that each small firm is usually administered by a single family so that the control over the firm is secured. Another characteristic of the firm’s sampling method is the choice of organizations operating in different areas of UK (Table 2 below). Efforts have been also made so that organizations from different industrial sectors are employed in the study, as indicated in the Table presented in page 35 of the case study. These practices show the efforts of the researchers to guarantee the credibility of findings, as indicators of the resourcing and talent management practices held across UK. The quality and the effectiveness of sampling in the particular research project are analyzed below using appropriate literature. Table 2 –

Opinion argument for or against Essay Example | Topics and Well Written Essays - 750 words

Opinion argument for or against - Essay Example provide quality education to as many citizens as possible disregarding their individual peculiarities and enable them to realize their potential. If the gifted students have more potential, they should be able to realise it, and creating special classes seems to be the best way out. Still, there are some problems to be considered. The problem of striking a proper balance between standardization and individualization when deciding if the children should study separately or remain in the "ordinary" class is one of the most topical: [s]tandardizing the assessment procedures, content, and scoring criteria enables those not directly involved in the administration of the assessment to understand the conditions under which the performance occurred and the criteria against which it was scored. Thus, standardization is critical if test scores are to be understood by anyone not intimately knowledgeable about the details of the assessment procedures used to test each student. (Hager & Slocum 2005, 55) However, as the students are all quite diverse, with their own needs and peculiarities, individual approach should also not be neglected. The No Child Left Behind Act states that testing is obligatory for all the American students, including the students with disabilities. (Hager & Slocum 2005, 54) Of course, the problems of choosing an appropriate alternate assessment and the alignment of the "specialized" programs with a general curriculum arise, along with the issue of the ethical character - how reasonable it is to implement high-stakes testing to the students who are less able compared to the rest. As I have mentioned at the beginning of the paper, though I support the idea of giving the talented and motivated kids as much as possible, there are some very important and burning issues that can make this decision unfair and wrong. For me, the reasons for not placing the gifted students into the specialized classes lay in different spheres. First of all, some students who can be evaluated as non-gifted and who have problems learning, could be the victims of a subjective evaluation - their intellect and abilities might be as high as those of the students with higher scores, but there is something that prevents them from showing that (emotional problems, low self-esteem, difficult situations in the family and other personal issues, etc.) There are, however, some problems that are of a more complicated nature. Though steps are being taken to achieve equality between the Americans of different genders, races, and social and economic backgrounds, still the problem of inequality is very burning one. It has been proved by researchers that the students coming from the families of higher social and economic background receive better education in schools, and therefore they tend to have significant advantage as compared to poorer children. Black children, among whom the number of those coming from poor families is much higher than among the white kids, have a limited access to education, and therefore even a

Research Methodology Essay Example | Topics and Well Written Essays - 2500 words

Research Methodology - Essay Example Finally, one has to note what one is likely to â€Å"‘conclude† in terms of the research problem and one’s hypothesis (an early conclusion in other words). All this goes into a brief and concise introduction, to be termed â€Å"Introduction† and/or â€Å"Abstract†, of the proposed research. To illustrate the research process thus described, I shall in the following adopt the perspective of anthropology, the science of culture, as an example of a an inductive, empirical social science with appropriate methods to tackle social science research questions ‘ Literature Review Having thus described the contents of the proposal, one now turns to these items, one by one, beginning with a focused analysis of relevant literary sources and notions in order to answer the research question. The review reflects â€Å"the state of the art† regarding knowledge of the research topic. The review will highlight various issues that are particularly relevant to solving the identified research problem. Setting and Sample: Next, one describes the setting and/or sample size. Depending upon one’s choice of research problem one describes the setting which, when social science research is conducted, may be a community (e.g., affluent, middle-class, poor), an institution (e.g., a school, a bank), a neighbourhood, street corners, a slum, etc. (Hannerz, 2007). Based upon this choice, a sample is defined. One may want to work with a small, large, partial or complete sample, a random selection, a certain quota or a representative sample. The economic anthropologist Polly Hill studied cocoa faming and development in southern Ghana. She used maps and air photography to define her sample (Hill, 1963). This may seem an extreme choice, but it isn’t for an anthropologist conducting research in a non-Western setting. Methodology 1. Induction-Deduction Research, the search for knowledge and problem-solving, is a process whereby one continua lly adds to knowledge (Ellen, 1984). By this understanding, research is an ongoing process. There are, however, certain procedures to be followed and standards to be adhered to, be they of an â€Å"inductive† (experimental: â€Å"arriving at a theory based on facts†) or â€Å"deductive† (â€Å"facts are organized to match theory†) nature. Based on this division, one arrives at a â€Å"positivistic† and â€Å"relativistic stance†, resulting in a contrast of â€Å"explanation† (deduction, positivism) and â€Å"understanding† (induction, relativism) (Manners and Kaplan, 1968; Alexander, 1983; Gellner, 1985). Within anthropology and with its emphasis on induction and empirical research, the contrast between induction and deduction has been conceptualized as two modes of inquiry that are opposed to one another. The renowned anthropologist Bronislaw Malinowski advocated 90 years ago long-term immersion in the research site chosen and the use of a set of qualitative methods, considered suitable to such an approach (Malinowski, 1922). Since the nineteen twenties and Malinowski’s statement, the tension of deduction and induction is thought of as contrast between the natural sciences, such as biology, insisting on distance, and the human and social sciences stressing the value of experience-nearness. The contrast has been exemplified by the different emphases placed upon