Group project Essay Example | Topics and Well Written Essays - 2000 words

Group project - Essay Example However, Google was able to perform a higher business transformation than Yahoo in the last decade. Transformation is about developing strategies, which are designed to create a â€Å"forward thinking† business that keeps in touch with emerging technologies, consumer needs, and creates goals for the future. Such a process involves devising specific company’s staff, programs and policies which aid in the achievement of those goals. Google is considered a transformed e-business. Yahoo provides the same products and resources. However, it is not considered a transformed e-business mainly because it has not achieved an understanding of consumer trends and has not been able to incorporate consumer trends into their goals and strategies (Mills, 2007). The process of transformation that Google has orchestrated for its company is explained in this study. Google grew steadily since its inception in 1998 and made many improvements to its search engine, such as the Google Directory, Search through Wireless Devices, several language versions for those users who preferred to search in their own language, and Google Toolbar. These enhancements propelled Google to become the most popular search engine. At the same time, Google increased its revenue stream through a carefully devised â€Å"Keyword Targeted Advertising program,† and partnership deals with the world’s largest portals, like China’s NetEase and Japan’s BIGLOBE. Another device to attract small businesses was the AdWords program (â€Å"Google Corporate History,† 2007). At the end of 2000, Google was attracting more than 100 million search queries every day. Google continued with its partnerships and innovation to widen its user base. By the end of 2001, and Google had become a profitable company. Google’s search capacity has been evolving every year and it now includes the File Type search, Google Image Search, and Google Catalog Search. It also provides a Google Search